The Beijing 2022 ticketing program will be launched on the basis of Alibaba’s technological and data experience ensuring a fully digitally enabled ticketing program and modern user experience allowing fans to buy and redistribute tickets securely. The Organising Committee will be responsible for the planning of the ticketing program.

Choosing Alibaba was aimed on having a single provider of ticketing services for several Games editions, reducing costs and making the of hosting the Games more easier according to the Olympic Agenda 2020.

As a result, the Organising Committee will have an opportunity to constantly use the system and delivery experience alleviating the need to design, engineer and deliver a solution for each Games edition.

Timo Lumme, IOC Marketing Services Director, said: “The ticketing solutions provided will drive further innovation at the Olympic Games, enhance the spectator experience and reduce costs for organisers, delivering on the commitments made by Olympic Agenda 2020.”

Alibaba’s Chief Marketing Officer Chris Tung added: “We are proud to extend our partnership with the Olympic Games by supporting the Beijing 2022 ticketing program. We look forward to using our technology to help provide digitally-enabled ticket sales services to create a seamless ticketing experience for fans around the world.”

In addition to existing work with the IOC on the development of its digital strategy and ecosystem, Alibaba’s expertise in engaging Chinese consumers and ownership of Damai, one of China’s largest ticketing platforms, makes it perfectly positioned to become the Beijing 2022 Ticketing Systems and Services Provider.

The 109 events in seven Olympic winter sports will take place from 4 to 20 February 2022 in the three competition zones of central Beijing, Yanqing and Zhangjiakou.